Local Charity Boost: Rutland Lord-Lieutenant Hails Tesco Shoppers' Generosity for 'Dying Matters'
The efforts to improve end-of-life experiences across the region have received a significant boost, thanks to the generosity of local shoppers. Dr. Sarah Furness, His Majesty's Lord-Lieutenant of Rutland, has publicly extended her gratitude to Tesco and its Oakham customers after receiving a substantial £1500 for the 'Dying Matters' initiative.
The charity was voted to receive the funding through the store's blue charity tokens scheme, where customers vote for their preferred local good cause. The impressive total received will directly support the work of Dying Matters LLR (Leicester, Leicestershire, and Rutland), a not-for-profit initiative dedicated to raising awareness of the steps all individuals can take to ensure a better end-of-life experience for themselves and their loved ones.
Dr. Furness, who personally leads the Dying Matters LLR initiative, highlighted the importance of this community funding. "A huge thank you to Tesco and all its Oakham customers who put their blue charity tokens in the box for Dying Matters," she stated. "£1500 will help us raise awareness of steps all can take to improve end of life."
The Lord-Lieutenant has long been a champion for this cause, having been inspired to launch the initiative after hearing numerous local families' stories about their experiences with end-of-life care. While many shared rewarding accounts of excellent support from the NHS and voluntary groups, a recurring theme was the difficulty in finding coordinated, comprehensive information about all available resources.
Dying Matters LLR seeks to address this gap by providing a central source of information and promoting vital conversations about death, dying, and bereavement. The initiative encourages people to make their end-of-life wishes known, whether through making a will, setting up a Power of Attorney, or simply talking to family and care providers. By demystifying the process and encouraging proactive planning, the charity aims to ensure people across the counties have the best possible end-of-life experience.
The successful Tesco blue token scheme demonstrates strong community support for this essential, often-taboo subject, proving that when it comes to a compassionate end, Dying Matters LLR has the backing of the local community.
www.dyingmattersleicestershireandrutland.com
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