Willow Store in Oakham Transforms From Costcutter to Best-one Under New Franchise Deal
Familiar faces at the Willow Store on Willow Crescent are greeting customers with a fresh new look following a significant brand transition. The popular neighborhood shop has officially ended its long-standing franchise agreement with Costcutter and stepped into a new chapter with Bestway Wholesale, rebranding the premises as a Best-one convenience store.
What the Change Means for Shoppers
While the ownership and the friendly team local residents know remain dedicated to serving the area, the transition to the Best-one brand introduces several noticeable improvements designed to enhance the shopping experience:
Enhanced Product Ranges, customers can expect a revitalised selection of everyday essentials, fresh groceries, and chilled goods.
Stronger Value Bestway Wholesale is renowned for its competitive pricing, which translates to better promotional deals and savings on household staples for local shoppers.
The newly updated Best-one branding brings a bright, modern look to Willow Crescent, making the store even more welcoming.
The shop remains your go-to local spot for quick trips, top-ups, and daily necessities without needing to travel out of town.
Interestingly, while the store has shifted away from the Costcutter badge, Bestway Wholesale actually owns Costcutter, making this a strategic internal realignment. By moving under the Best-one retail umbrella one of the fastest-growing symbol groups in the UK the Willow Store is positioned to leverage Bestway’s robust supply chain and retail support systems to better serve the Oakham community.
Including Market Place, Market Street, Church Street, Crown Walk,
John Street, Melton Road and Deans Street and Gaol Street.
https://oakhamandrutlandnews.co.uk/highstreetoakham
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